Auto Trader

This groundbreaking and ongoing OOH campaign fuses TV, kiwi creativity, technology, media, and user-generated content. At its core, the campaign magically turns live car listings into entertaining digital billboard advertising. To spark engagement, a brand TVC and brand billboards cleverly drives entries for this unique user-generated billboard campaign. Every fortnight, winners are selected then ingested into a customised automation platform to create over 100 different billboard designs, optimised for all billboard sizes across New Zealand. Programmatically distributed, these live listings tap into people's desire for 15 minutes of fame with a media spend often exceeding the value of the car.