At Luxon Data Solutions, we are proud to deliver a unique and unmatched value proposition to the Out of Home (OOH) advertising industry through our real-time traffic count data services. As the only provider of truly comprehensive, real-time traffic data in the market today, we are reshaping how the industry measures, evaluates, and optimizes OOH campaigns.
Our vision is clear: to become South Africa’s leading real-time traffic data aggregator for the OOH sector. We’ve proven that real-time traffic data is no longer a luxury, it is a necessity. The ability to make data-driven decisions in real time empowers media owners and advertisers to drive measurable outcomes, improve campaign performance, and enhance accountability. To meet the growing demand, we are actively expanding our network while refining our conversion strategy to scale our subscriber base under a flexible, monthly model.
Over the past five years, Luxon has worked closely with key industry stakeholders to build more than just a measurement tool, we’ve built a solution to the long-standing lack of a real-time traffic data in both traditional and digital OOH (DOOH) markets. Our end-to-end, locally designed and manufactured system offers a powerful and cost-effective alternative to conventional traffic estimation methods.
Using our proprietary camera technology, each device captures high-resolution video footage of vehicles passing a billboard site. This footage is processed in real-time through our onboard computing system, which runs custom-developed software and AI-driven object detection models.
The resulting data is securely transferred to our Azure-based cloud platform, categorized by vehicle type, and made available on a fully customizable, white-labelled dashboard for our clients. Our portals are protected with two-factor authentication (2FA), ensuring a highly secure and private data environment.
Beyond real-time counts, we provide hourly traffic breakdowns, an essential feature for DOOH networks operating on rotating slot-based schedules. Hourly data allows agencies and brands to precisely calculate ROI at the slot, day, or campaign level, making media buying and performance evaluation more transparent and actionable.
This granularity is transforming OOH advertising from a traditional broadcast medium into a data-rich, targeted channel. With Luxon, advertisers benefit from the same strategic precision typically associated with digital media. Campaigns can now be planned, targeted, and optimized with data-informed confidence, leading to smarter media investments, improved ROI, and seamless alignment with omnichannel strategies.
As part of our continued evolution, Luxon is preparing to launch a new vehicle demographics feature. By layering vehicle type, make, and model data with location intelligence, advertisers gain powerful insights into the types of audiences engaging with their sites. This breakthrough brings roadside advertising even closer to digital targeting standards, without compromising its dominant physical presence.
At the core of our mission is a commitment to providing clean, high-quality data. We understand that flawed, incomplete, or inconsistent data leads to poor decisions and wasted budgets. That’s why our systems are designed to prioritize data accuracy, consistency, and integrity thus ensuring the insights you rely on are always dependable.
We remain dedicated to advancing our platform in response to industry needs. With each new feature and enhancement, we’re not just keeping pace with innovation, we’re setting the standard for it.
Our commitment is clear: to continue evolving OOH measurement and insight, enabling our clients to lead with confidence in an increasingly data-driven world.
Phil Evans – Sales Director
“At Luxon, our strength comes from the incredible clients, partners, and people across the OOH industry who’ve helped shape what we do. Everything we’ve built is the result of true collaboration, real input from real relationships. We’re not just building a platform; we’re building it with you. We’re listening, and our doors are always open. That’s what I believe to be our best way forward.”
Ian Black – Operations Director
“We recognize that real-world data has always been there—our passion lies in building the technology that captures the cleanest, most accurate version of it and delivering it to the industry in a meaningful way.”