Case Study
Food and Drink
McDonald's
MCDONALD'S - FOLLOW THE ARCHES (Case Study) | Campaign
To create a unifying wayfinding system, McDonalds realised the answer lay in its logo. By cropping the golden arches into a directional path, an under-utilised asset was transformed into a unified design system adaptable to global markets.
Credits: - Client: McDonald's Restaurants of Canada - Advertising Agency: Cossette - Media Agency: Novus/ OMD